I agree. I no longer see a marked difference between self-published stories and those published in a publication so I make my decision of whether I submit to a publication or not based on the story itself.
I like self-publishing because I have complete autonomy over the language etc. I recently had one of my pieces "Americanised" (or should it be "Americanized") for the first time in a long time and it reminded me why I like the ease of self-publishing so much.